Driving market access readiness in the US through a unique digital application

What US market access teams should know about digital transformation.

In this digital transformation update, Nicole Lodowski, Principal at PRMA Consulting, explains the need to understand payer specific value drivers in the US, and how these can be leveraged to understand market access opportunities and risks to develop a robust evidence generation plan.

Download this free market access paper to learn:

  • What dynamics make the US unique to other markets?
  • Why must manufacturers use differential approaches when identifying risks, opportunities, and evidence needs across different US payer archetypes?
  • How PRMA Healthcheck® US framework provides a robust and complete perspective of the US payer landscape.

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Driving market access readiness in the US through a unique digital application

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