Market access update
Cell and gene therapy: navigating the market access landscape
These slides were presented in our on-demand webinar, “Navigating the cell and gene therapy market access landscape”. This webinar explores the cell and gene therapy landscape, highlighting key market access challenges, and concludes with considerations for optimizing patient access.
Download the slides to find out about:
- the evolving treatment landscape in cell and gene therapies
- key challenges to overcome in order to achieve optimal access, including:
– demonstrating long-term benefit and managing data collection uncertainties
– affordability of one-off, high-cost treatments paid over a short duration
– optimizing product positioning and demonstrating value versus competitors
– managing complexities around small patient pools
- practical considerations for overcoming market access challenges and key barriers for cell and gene therapies.
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