COVID-19: how your market access can fly even when you are grounded

Written by Sophie Clayton-Welch

As the novel coronavirus (COVID-19) continues to spread around the world, is this an opportunity to re-think the way that market access specialists do business?

Sophie Clayton-Welch recommends five ways that pharmaceutical and biotechnology professionals can potentially work smarter – and stay happy and healthy – in the current health and economic climate.

As reported cases of COVID-19 increase, international organizations are facing tighter restrictions on travel, attending meetings, and visiting conferences.

This raises an important question: is it business as usual or an opportunity to drive market access success by working smarter, faster, and with greater economy?

Consultancies can help you remain focused on your priorities. Committed to ensuring your business continuity, they offer flexible alternatives to traditional ways of working.

I am happy to talk with readers about these options:

Remote management of market access processes

We are on the cusp of a huge acceleration in the use of digital applications to explore value options, gain strategic advantage, and provide innovative market access solutions.

PRMA Consulting’s suite of digital applications can enhance remote collaboration that helps you take your asset from early portfolio to late-stage market access and reimbursement.

Virtual advisory boards

I have over 10 years’ experience of building and developing relationships with key payers and stakeholders globally; over that time, web-hosted advisor meetings have gained ground as an agile approach to traditional advisory boards. Facilitated by expert moderators, they can provide an inspiring and collaborative environment that informs your market access strategy.

Online surveys

Achieving meaningful quantitative results through an online survey can be made simpler and more compliant by working with an experienced consultancy.

They will be able to advise you on how to frame your questions and will work within your timeframes to ensure you receive the most up-to-date and appropriate insights. Please do contact me for more information.

Virtual forums

Virtual forums embrace the speed and ease of current technology, allowing you real-time access to advisors. A good consultancy will partner with you to select the advisors, develop the content, and provide an experienced moderator to enable a deeper discussion of the pressing questions at hand.

Interactive webinars

Access the latest in thought leadership from the comfort of your home if you are unable to travel to conferences. Webinars offer an easy way to stay up-to-date with meaningful trends and innovations in market access.

I would encourage everyone to take this opportunity to evaluate how your consulting partner can better enable your processes and requirements.

PRMA Consulting are able to offer you these flexible ways of working to ensure you continue to meet your goals.

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