Market access update
Finalist in the HealthEconomics.com’s 1st Annual HEOR and RWE Innovation Webinar Series: the PRMA Navigator®
Digital transformation of HTA submission strategy with the PRMA Navigator®, finalist in the HealthEconomics.com HEOR and RWE Innovation Webinar Series
The PRMA Navigator® is a digital application that improves the quality of multiple health technology assessment (HTA) submissions and shortens the time to market access. In this market access update, Claire Chadwick and Bharath Rao explain more about the breakthrough application, and being chosen as a finalist in the first Annual HealthEconomics.com HEOR and RWE Innovation Webinar Series.
Congratulations on being a finalist in the HealthEconomics.com HEOR and RWE Innovation Webinar Series! For anyone who doesn’t know, can you explain what the achievement recognizes?
Bharath: The HealthEcomics.com series recognizes the most digitally transformative companies that are driving innovation and change for the benefit of patients and healthcare. Hundreds of HEOR, market access, and RWE researchers, payers, and industry influencers voted for the most innovative digital solution, and I’m happy to say that the PRMA Navigator® was chosen as a finalist.
How does it feel now that the PRMA Navigator® is a finalist?
Claire: I’m so proud. Our expert team at PRMA Consulting has put so much work into the PRMA Navigator®. It helps automate simultaneous HTA submissions, maximizes use of global materials, and allows our clients to focus on local strategy to improve their submissions. Every day I see examples of how our experience and sheer enthusiasm for pushing boundaries and developing cutting-edge solutions is supporting our clients; it’s great to have that recognized by a wider pricing, reimbursement, and market access audience.
I’d recommend taking part in the Innovation Series. Presenting the client benefits of our digital application to such a large audience of industry experts is a very worthwhile experience. It puts what I do into perspective and has given me a valuable sense of the benefits that the PRMA Navigator® brings to our clients. It’s been a very thought-provoking and fulfilling experience.
What has being chosen as a finalist meant for your organization as a whole?
Bharath: As Claire says, its rewarding to have recognition for our team. It’s an acknowledgment of the years of development, skill, and client collaboration that have been invested in delivering benefit for clients through the application. We are all tirelessly dedicated to bringing accessible innovation and rapid insight to the profession.
What sets PRMA Consulting apart is our unique ability to help clients through the complexities of digital transformation within a rapidly evolving market access context. Our clients get real benefit from our in-depth expertise in both areas.
Your entry for the PRMA Navigator® was a short webinar. What was included in your presentation?
Claire: Our presentation used actual case studies to explain how the PRMA Navigator® helps overcome common challenges experienced when creating HTA submissions, such as:
- inconsistent use of global materials to populate multiple HTA submissions
- understanding and meeting evolving payer requirements
- supporting affiliates whose resources are stretched, and have limited time to focus on strategy and the impactful sections of the submission
- reviewing and tracking the progress of multiple submissions across assets and indications.
You can watch the presentation on our website, and also download the accompanying eBook:
How have your client’s strategies benefited most from the PRMA Navigator®?
Bharath: There is a lot of positive feedback about the application’s ability to help pharmaceutical companies improve the quality of their HTA submissions by giving affiliates more time to focus on impactful local strategies. Using the PRMA Navigator® digital application, our clients are producing high-quality draft submissions while auto-populating up to 80% of the draft content. This is giving them substantial time efficiencies and reducing expenditure on local vendors.
How will the PRMA Navigator® help manufacturers address rapidly evolving HTA submission processes in the future?
Claire: We support our clients by continually reviewing HTA templates, agency requirements, and guidelines and incorporating these into the PRMA Navigator®. This means that clients can map data from global and local value communication documents to multiple HTAs. Currently, the PRMA Navigator® provides the most up-to-date submission templates published by more than 20 international HTA/P&R agencies, from Australia to Europe and the US. We are also working closely with clients to develop HTA templates for countries without publicly available or official templates or guidelines.
We have noticed that as HTA submission processes develop, effective communication of global strategy and product value to affiliate teams becomes crucial, and for some manufacturers that is a concern for the future. Our research has found that up to 30% of global HTA template requirements may not be met by a standard global value dossier (GVD). So there is an opportunity to better support affiliates by creating a higher-quality GVD, and help them avoid the common omissions.
What advice would you give to anyone thinking of entering the HealthEconomics.com HEOR and RWE Innovation Webinar Series?
Bharath: Just focus on the challenges that your clients are facing. Ultimately, their needs are your needs, they should be at the heart of everything you do. As Claire said earlier, the process is well worth taking part in. If anyone would like to have a conversation about our experience or our entry, please do get in touch.
How to accelerate the generation of HTA submissions