Welcoming our new Director and Head of Market Access & HEOR in Asia-Pacific

In this update, Andrea explains how he will be driving patient access in the region.

We are delighted to welcome Andrea Latour to our Asia-Pacific (APAC) teamIn his role as Director and Head of Market Access & HEOR – APACAndrea will be bringing over 11 years’ experience in market access and health economics to our partnerships with pharmaceutical and biotechnology companies. 

I am thrilled to join PRMA Consulting and support manufacturers in increasing and accelerating patient access to novel medications and technologies across the APAC region, and maximizing value for their pipeline. 

Our clients will benefit from my deep understanding of HEOR, market access, HTA principles and methodologies, and my knowledge of the different country landscapes, regulatory environments, and business dynamics. 

Staying one step ahead of HEOR and market access challenges in the APAC region 

There is huge diversity in the challenges and changes those clients are facing across the APAC markets. There are questions about the affordability of high-cost medications and varying levels of government supportClients have seen increasing levels of government support and moves towards universal health coverage systems on the one handthen on the other hand there are increasing regulations with regards to funding high-cost technologies, often by adopting HTA. 

Throughout the APAC region there are amazing opportunities with large markets and densely populated countries. 

To leverage these market access opportunities, it is imperative for pharmaceutical, biotechnology, and medical technology companies to be one step ahead of the changes and challenges. PRMA Consulting is a leader in HEOR and market access, and we put our clients ahead of their competition. 

Supporting manufacturers to build strong capabilities that increase and accelerate market access 

The secret to a truly successful project is partnering with the right people. Our APAC team are based in Singapore and are equipped with first-hand knowledge of the region’s dynamics and challenges. 

We make it our business to understand our clients’ expectations and exceed them. Partnering with PRMA Consulting gives our clients access to a global insightbased strategic consultancy team. We are an international organization employing over 100 people, with capabilities across APAC, US, and European markets. 

In addition, our digital applications, like the PRMA Healthcheck®, enable us to help manufacturers with systematic and well-constructed assessments of market access risks and opportunities for their assets, based on the diverse and evolving landscapes of APAC markets. Here’s how the digital application has transformed APAC market access for one leading manufacturer. 

Our clients can also take advantage of a worldclass set of integrated creative, medical, and commercial capabilities as PRMA Consulting recently became part of the Fishawack Health group. 

look forward to enhancing forwardthinking value and growth across the APAC region 

PRMA Consulting’s culture and vision are aligned with mine, and that is a lean and fast-moving organization that is motivated to supporting faster patient access to therapies that improve health outcomesIt has a great culture, people management, values, and offers a work-life balance that supports diversity and innovation. 

am excited to be commencing my journey at PRMA Consulting as Director and Head of Market Access & HEOR in APAC. I look forward to working with our clients and wider team to enhance forwardthinking value and growth. 

Get in touch with Andrea.

FREE Ebook

Insight: digital solutions for market access

Free download

Latest insights

Market access for biotechnology

Menopause and work: initiatives to support employees

LGBTQ+ History Month in the workplace