How to identify the potential for commercial success in early-stage product development

In early-phase value-driven development, it’s never too early to start thinking about commercial success. The PRMA Healthcheck® digital application will help you develop your strategic rationales at this critical .  

The PRMA Healthcheck® assessments of early-phase assets help you to identify the potential for commercial success and shape direction and strategy at the earliest stages of product development.

This case study from a leading pharmaceutical manufacturer explains how the digital application helped the organization to:

  • focus thinking on early-phase value-driven development

  • promote discussion across the clinical development, commercialization, and market access teams

  • manage early portfolios by making sequencing decisions and prioritizing high potential indications and assets

  • estimate the long-term value or commercial potential of its assets to reduce the uncertainty associated with early development.

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