Market access update
How digital technology is transforming market access in the Asia-Pacific region
Where pharmaceutical market access is broader than formal payer assessments, for example in many Asia-Pacific markets, we have developed robust value assessment frameworks that integrate into the PRMA Healthcheck® digital application.
This case study from a leading pharmaceutical manufacturer explains how the PRMA Healthcheck® has helped the organization to:
- assess market access and commercialization risks and opportunities and associated evidence needs for its products in Asia-Pacific markets
- align global and local thinking across markets that are facing dynamic changes
- consistently apply a structured assessment process to rapidly evolving and complex Asia-Pacific market access landscapes
- ensure that evidence packages include key data to achieve successful market access and commercialization of assets.
Transforming value and access outcomes in the Asia-Pacific region