How digital technology is transforming market access in the Asia-Pacific region

Where pharmaceutical market access is broader than formal payer assessments, for example in many Asia-Pacific markets, we have developed robust value assessment frameworks that integrate into the PRMA Healthcheck® digital application.

This case study from a leading pharmaceutical manufacturer explains how the PRMA Healthcheck® has helped the organization to:

  • assess market access and commercialization risks and opportunities and associated evidence needs for its products in Asia-Pacific markets

  • align global and local thinking across markets that are facing dynamic changes

  • consistently apply a structured assessment process to rapidly evolving and complex Asia-Pacific market access landscapes

  • ensure that evidence packages include key data to achieve successful market access and commercialization of assets.

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Transforming value and access outcomes in the Asia-Pacific region

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