Pricing, Reimbursement & Market Access Webinars - Pharmaceutical and Biotech industries

Maximize the pricing and market access potential of your early pipeline

A top-10 pharmaceutical company sought to make informed decisions for an early pipeline product with little data available.

To guide early decision-making, it chose the PRMA Healthcheck® early module to provide a consistent approach to comparative assessment of market access risks and opportunities.

Our case study helps you to:
  • understand how the organization was able to drive understanding and anticipation of the requirements of multiple payer archetypes
  • appreciate how it identified the strengths and vulnerabilities in evidence generation plans and their implications
  • recognize how cross-functional collaboration and integrated thinking across the organization was encouraged.
UK (HQ) +44 (0)1252 786284
US +1 (415) 655 6798

Company registration number: 05893400

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