Business planning and strategy (US/APAC)

For successful lifecycle planning, it is critical to establish cross-functional engagement between HEOR, Brand, Market Access, and Patient Services, and to align your market access strategy with corporate priorities, market trends, and key stakeholder needs.


Our end-to-end strategic planning will help you develop frameworks to communicate value to your market access teams, gain insights into segment launch and lifecycle planning, strengthen contracting strategy, and encourage field team pullthrough and tactical implementation.


This will include relevant messaging, programs, partnerships, and services by channel; informed by market research, segmentation, and value proposition development.


Finally, alignment between pricing, contracting, and distribution strategies ensures smooth execution and payer clarity. Our team can help you identify measurable steps to execute upon key objectives (i.e., segment, contracting, and distribution strategies) and review/recommend tools to execute upon strategy aligned with objectives and key account considerations.


Our consulting solutions include:

  • Business/lifecycle planning
  • Launch planning
  • Market access hiring plan development
  • Account team planning
  • Trade and distribution planning


These services are provided by Avalere, PAI, PRMA Consulting, and Skysis – part of Fishawack Health.

Request a call

I appreciate all you are doing to drive our team in the right direction. Thank you for the quick turnaround and the excellent work!

Global Market Access Manager, Oncology, top-5 pharmaceutical company

You have a vision; we are the consulting partner that will get you there.
We would be delighted to have a confidential conversation about your market access needs.