Dr Louisa Yeoh


Louisa has 5 years’ consultancy experience and spent 10 years in commercializing early-stage healthcare technologies.

Her role at PRMA Consulting includes conducting pricing and market access landscape assessments, developing value stories with accompanying objection handling and mitigation strategies, and leading primary and secondary research. She has helped define optimal pricing and market access strategies that inform strategic commercial decision-making for pharmaceutical and diagnostic products across a number of disease areas, including oncology, neurodegenerative, and infectious diseases.

She has conducted projects across the US, EU, JAPAC, and other emerging markets.

Louisa has a PhD in Biochemistry and an MBA, both from Imperial College London.