Rita is a Consultant at PRMA Consulting, with several years’ experience in market access consulting.

In previous roles, she took part in multiple global and affiliate projects, where she worked across different therapeutic areas, including immunology and rare diseases.

Rita has created multiple value communication materials, including value propositions, value stories, objection handlers, payer advisory boards and workshops. In addition, she has been involved in strategy and pricing projects, where she developed her country-specific knowledge of different healthcare systems and gained a strong understanding of managed entry agreements.

Rita holds a MPharm from the University of Lisbon with previous experience in GSK Portugal’s market access team.

Outside of work, Rita enjoys playing volleyball, cooking, and traveling.