Samara Ferguson

Senior Director

Samara brings nearly 20 years’ experience in health economics and market access, building and communicating the value of products to national and local access stakeholders at UK, EU, and global level.

Samara leads on a wide variety of projects at PRMA Consulting, including value communication, primary research with payers and clinicians, and PRMA Healthcheck®, across a range of disease areas. Her experience from previous roles covers HTA submissions, development of regional and local payer materials and tools, leading the development of global payer value messages, GVDs, economic models and evidence synthesis, as well inputting to clinical development from a health economics and payer evidence needs perspective.

She has previously worked across several disease areas, including immunology bone, diabetes, CVD, respiratory, HIV, and oncology.

She holds an MSc in Health Economics and Health Policy from University of Birmingham.

Outside of work Samara likes gardening, walking adventures, and spending time with her family.