Sudesh Basra

Associate Director

Sudesh has over 20 years’ experience in industry and the UK NHS, with a strong record of shaping strategy, marketing, and commercial operations in the NHS and private sectors, across multiple market categories.

She has led market access strategy development across therapy areas including rare diseases, immuno-oncology, cardiovascular, and diabetes. Before joining PRMA Consulting, Sudesh worked for Bristol-Myers Squibb and for Swedish Orphan Biovitrium, where she led global and affiliate cross-functional teams to develop HTA submissions for NICE and the SMC.

She holds a Post-graduate Diploma in Prescribing Sciences from Liverpool University, a Practice Certificate in Independent Prescribing from the University of Reading, and an MBA from Aston University.