Market access webinar

Patient-centricity: shaping value generation for HTA and market access

This webinar focuses on different European patient engagement models and guidelines. It also provides insight into how to shape value from an HTA and market access perspective.

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With patient-centricity becoming a new paradigm for the pharmaceutical industry, this on-demand webinar examines the role of patient engagement in health technology assessment (HTA) and market access processes, and how this enhances value generation for drug approvals. 

Discussion points:

  • Introduction to the concept of patient-centricity
  • Review of the evolving role of the patient and growing patient impact on the development of value propositions and market access decision-making
  • Summary of a patient engagement framework.

Duration: 45 minutes. Available to watch on demand.

Ideal viewing: Global, regional, and affiliate market access and HEOR teams involved in pricing strategy and pricing and reimbursement decisions can benefit from watching this on-demand webinar. Please share this with your colleagues.

Broadcast: 2017

Patient-centricity: shaping value generation for HTA and market access